Tuesday , 23 January 2018

Frequently Asked Questions

What is personal coaching?

Personal coaching is a way of learning where one person (the coach) supports another person (the coachee) to create self-development. There are various approaches to coaching but overall, they all draw on the inner resourcefulness of the coachee with the aim of supporting the coachee to take charge of their life. The approach and tools to be applied depend on the individual coachee’s needs. Through the coaching process the coachee is helped to gain awareness, clarity and understanding which help him/her take appropriate steps to achieve their goals. 

Why do people engage in coaching?

People use coaching to help them improve their situation and achieve goals by learning new ways of thinking and of approaching situations in order to get better results. A coachee experiences a focus and attention that enables him/her to develop self-awareness and appreciation of their circumstances in order to move from where they are to where they want to go.

Is coaching the same as counselling or therapy?

While there may be areas of overlap and common skills that coaches, counsellors and therapists apply in their work with their clients, the focus of each of the mentioned areas is different. Coaching is often goal and action oriented and it focuses on working with the client in their current situation and space in order to develop new skills to create and achieve future goals; counselling explores feelings and behavior and focuses on the client’s present and past to support them to overcome a temporary crisis, manage stress and create self-awareness; therapy explores the patient’s feelings to help them deal with past  happenings and its focus is to heal past hurts or emotional pain that often involves trauma.  

Are all situations suited to coaching?

No. Coaching is intended for non-clinical purposes and there are a number of situations that do not lend themselves to coaching. Some of them are mentioned below;

  • Situations where counseling or therapy is required, for example to deal with addictions, dependencies or substance abuse, abuse of or by others, personal loss, emotional pain, trauma, tragedy or illness and marital problems.
  • Absence of desire or commitment to set goals/ objectives or take steps towards personal development

 What can I expect from you as my coach?

Below are things that you can expect from me as your coach

  • A relationship based on truth, openness, trust and a commitment to support you to get clarity to achieve your goals
  • Confidentiality of any issue discussed during the coaching process
  • Questions to help you reflect on your circumstances and lead you to explore your options
  • Objective feedback
  • To hold you accountable for things you say you will do

What would be my responsibilities as the coachee?

  • To be truthful, open and committed to the coaching process and contribute openly and honestly in the coaching conversations
  • To keep all coaching appointments and take your own notes during coaching sessions
  • Following coaching sessions, reflect on the coaching discussions and take action towards set goals
  • Keep any agreements you make to take actions agreed upon during coaching sessions

How can I know that I am ready for coaching?

 If you answer ‘yes’ to all the questions below, then you are ready for coaching!

  • Is there a gap between where I am now and where I need/want to be?
  • Am I willing to invest time and resources to develop myself?
  • Can I commit to keep appointments to myself and do the work I need to do so I can get to where I need to go?
  • Am I willing to let go of self-sabotaging/limiting beliefs when I become aware of them?
  • Am I willing to try new things/ to embrace behaviors that will contribute to my success?

All my questions have been answered, I have answered ‘yes’ to all the questions above and I am ready to be coached. What do I do next?

First, allow me to congratulate you for asking such great questions. Second, I commend you for your desire to move your life to the next level of productivity and effectiveness.  To get started, please schedule an appointment with us using the links below, or simply email us at customercare@cogentafrique.com and we will schedule a time to discuss your specific need and a coaching approach that’s right for you.

To schedule an appointment, go to




We look forward to bringing out the best in you!




IVES, Y., 2008. What is ‘Coaching’? An Exploration of Conflicting Paradigms. International Journal of Evidence Based Coaching & Mentoring, 6(2), pp. 100-113.


Parfitt, J.& Reichrath, C. 2013, “A Career in Your Suitcase”, a practical guide to creating meaningful work anywhere.4th Edition, Great Britain: Summerline


Star, J (2008) The Coaching Manual: the definitive guide to the process, principles and skills of personal coaching 2nd Edition, Great Britain: Pearson


Witt, N., 2008. A Coaching Approach  For Work/Life Balance. Business and economic review / January –March 2008, pp 8-11.